Truth Initiative wanted to distinguish itself as a thought leader by making their diverse and relevant content accessible and easy to share. The organization also wanted to be able to manage their breadth of content in an easy to use CMS.
The Truth Initiative was a 2016 Honoree at the Webby Awards.
I, along with a UX Director, worked through the strategy phase all the way to launch on the redesign of the Truth Initiative. I collaborated with a team of developers and designers and managed all UX documentation.
Discover & Define
The process began with stakeholder interviews, workshops, and primary research about the landscape. During the strategy phase, design principles, user mindsets, and journeys were formulated. These would inform the choices made in the design process.
Develop & Deliver
The design process started with ideating and sketches that would be presented to our development team for feedback and approval. Once approved, they quickly went into visual design. The key was building the foundational elements first, such as content taxonomy and recirculation strategies. UX deliverables included site maps, IA and wireframes. Once the website was launched, I led client CMS training sessions to help the Truth Initiative get the most out of the tools we built for them.
TAGGING TOPICS & NAVIGATION
The taxonomy was crucial in reflecting the kinds of issues that are important to The Truth Initiative.
I got very familiar with the language used within the the field and worked on numerous iterations to make sure that the terms were concrete, accessible, and interdependent. This meant that an article’s tags also had to inform how topics were related. It was also a key component in keeping the user engaged within the site and was ultimately reflected in the navigation.
KEY MODULES & FEATURES
TOPIC BREAKER / RECIRCULATION
In order to keep a site visitor engaged with the content, as well provide some consistent context, a recirculation module was added at the end of each article to define the primary tag/topic and suggest other content for the visitor to read.
The site would also function as an aggregate of news relevant to their mission. While this helped inform readers, we made it easy for the truth organization to include their perspective on the news. The “Our Take” module allowed experts within the organization to comment on the articles and helped give the organization a more personable voice.
The organization had access to and produced a lot of research documents that were either nested on other sites or behind PDFs. The key content had to be pulled out of these PDFs and we build in this module to present this bite sized content in an easy to read way.